Friday, April 2, 2010

Andy Roddick is the New Face for Lacoste "Challenge" Frangrance

Andy Roddick looks like a pro at this whole modeling thing in the new advertisements for Lacoste "Challenge" fragrances. Perhaps his SI Swimsuit Model wifey gave him some tips on working the camera.

The American has been chosen as the new face for his clothing sponsor's cologne, following in the footsteps of Lacoste's previous muse, actor Hayden Christensen.

“I’m thrilled that Lacoste invited me to be the face of its men’s fragrance, Challenge,” says Roddick, currently ranked 7th in the world. “This fresh, and dynamic fragrance represents well the image of Lacoste as a chic, sporty and elegant brand.”

A-Rod using the word 'chic'. Never thought I'd see the day.

The fragrance, a mix of citrus and lavender, is retailing at $40-$60.

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