Monday, February 8, 2010

Recipe for Tennis Endorsements: Be Hot and Incapable of Winning

Looks like Ana Ivanovic can just sit back and relax the remainder of her embarrasing career because even though the moolah isn't coming in on the court, off it, she's making bank.

I know that's a little harsh, but I nearly had to turn off the tv watching her Fed Cup matches this weekend. Her ball toss is horrific, she couldn't hold serve if her life depended on it and she is as mentally strong as Kate Gosselin.

She has hit the absolute rock bottom.

And despite practically losing the rubber for her team, she still got a lifetime endorsement deal from Adidas, become the youngest athlete ever to be a part of such a lucrative agreement. And when she retires, which, by the looks of it, will be in the near future, she get's to become the brand's ambassador.

Looks like the "three stripes" are REALLY shooting for the moon on this one.

The Serb blogged about her deal via her redesigned website, which clearly has been occupying most of Ana's time:

"I’m very proud to wear adidas for the rest of my career. Adidas has helped me immensely over the last few years by providing me with great products and unique services off the court including the adidas Player Development Program. Therefore, this long-term contract extension means a lot to me and was a logical decision. I feel thrilled to be a member of the adidas family and I am very much looking forward to working with adidas on many projects in the future."

Here is Adidas' comment:

"Ana Ivanovic’s spirit on and off the court is consistent with what women’s tennis stands for and is without any doubt a great ambassador for adidas. Ana has been part of our women’s training marketing activities from day one and we are delighted to continue our successful partnership in the future.”

Listen up WTA: Have a great spirit on court, and you too can sign a lifetime contract with one of athletic's biggest brands.

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